Search Engine Optimisation the new trend in marketing. Some may not come to believe that Search Engine Optimisation is a form of marketing. In the early days, marketing was said to be made in huge agencies where big, colourful posters were created oder overhauled by creative persons. Today, itīs the Search Engine Optimizers who are capable of serving profitable turnovers with less personnel for even the biggest companies. Itīs not very seldom for a company to work with a in-house Search Engine Optimizer for itīs websites. Some of these Search Engine Optimizers also take care of the classic forms of marketing such as flyers, hand-outs and advertisements in the press media. As such, small Search Engine Optimizers stitch together what is not possible in the bigger marketing agencies: The acquirement of customers in the radio, print and tv as well as the Optimisation of a Webseite for Search Engines to reach out for the Internet customers. These old-school marketers often stop at the internet generating a stylish website designed to support the corporate identity and offline-advertising campaign without thinking of Search Engine Optimisation aspects. Thatīs not to say that stylish websites are all unable to be Search Eninge Optimised. The FIRST Computers Group itself is well-known for itīs Flash-websites and is still reaching high positions in the Search Engines. Itīs all because a Search Engine Optimisation always cares about very differents aspects of a web page and unlocks a wide range of possibilities to ensure a individual layout and still reach high ranks in the Search Engines.